MSNBC star Rachel Maddow will stay on the ratings-challenged community for the foreseeable future after inking a brand new contract, Fox Information Digital has realized.
Maddow famously lower “The Rachel Maddow Present” to as soon as per week in 2022 to pursue different tasks regardless of her huge wage, which was believed to be roughly $30 million per yr earlier than the brand new deal.
The Ankler, a media firm that launched in 2022 and largely focuses on Hollywood, reported on Thursday that Maddow would take a $5 million per yr “pay lower” and would now make $25 million per year for the following 5 years.
An MSNBC insider near Maddow confirmed the deal is “performed” however disputed the $25 million per yr determine.
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MSNBC star Rachel Maddow will stay on the ratings-challenged community for the foreseeable future. (FOX)
MSNBC declined to remark to Fox Information Digital.
Maddow’s new deal comes as Comcast introduced this week it will spin off NBCUniversal cable belongings, together with MSNBC, right into a separate firm that won’t be tied to NBC Information. Because of this, the destiny of shared sources and even the cable community’s identify and editorial route are in query.
Whereas MSNBC may look totally different within the close to future, the community’s greatest star will stay in place. At the very least on Mondays, that’s.
“The Rachel Maddow Present” aired each weeknight throughout its heyday when it typically competed for “most-watched cable information host,” however Maddow started internet hosting solely on Monday nights and handed the Tuesdays-through-Friday baton to Alex Wagner two years in the past. Maddow can also be a mainstay on MSNBC’s protection of huge occasions, corresponding to Election Evening, and hosts podcasts and works on numerous facet tasks.
Maddow largely constructed her program round passionate criticism of President-elect Donald Trump for years and famously pushed since-debunked theories tying him to Russia. “The Rachel Maddow Present” thrived off the left’s loathing of Trump, averaging 2.5 million viewers in 2017, 2.9 million in 2018, 2.8 million in 2019 and three.2 million in 2020. Nonetheless, media insiders speculated throughout the first yr of Biden’s presidency in 2021 that Maddow was not lengthy for the job and he or she ultimately rolled again her workload after a prolonged hiatus.
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MSNBC’s Rachel Maddow solely hosts “The Rachel Maddow Present” one evening per week. (Screenshot/MSNBC)
To date in 2024, “The Rachel Maddow Present” has averaged 2.4 million viewers on Monday nights however a lot of them have tuned out Trump defeated Vice President Kamala Harris on Election Day. MSNBC has seen its viewers crater on the heels of Trump’s victory, and plenty of consider that even liberal viewers are sick of the community’s nonstop anti-Trump programming.
“The Rachel Maddow Present” averaged 1.4 million viewers because the election, shedding 41% of its viewers. Issues are even worse among the many advertiser-coveted demographic of adults age 25-54, the place Maddow averaged 236,000 in 2024 however solely 118,000 because the election for a 50% drop.
