The Harris marketing campaign spent a large sum of cash for a podcast that acquired a fraction of the viewership President-elect Trump gained on “The Joe Rogan Expertise,” in accordance with a brand new report.
The Washington Examiner publish a report Friday with particulars on how the Harris marketing campaign spent their $1 billion struggle chest, with one specific expenditure elevating some eyebrows.
“A supply aware of the matter informed the Washington Examiner that the Harris marketing campaign spent six figures on constructing a set for Harris’s look on the favored Name Her Daddy podcast with host Alex Cooper,” The Examiner wrote. “The interview got here out in October and was reportedly filmed in a lodge room in Washington, D.C.”
HARRIS CAMPAIGN AND ALLIES SPENT MORE THAN $1.4B ON POLITICAL ADS IN LOSING RACE AGAINST TRUMP
Vice President Kamala Harris appeared on the Name Her Daddy podcast in early October. (Name Her Daddy YouTube channel)
One of many main takeaways many media commentators have famous within the aftermath of Trump’s electoral victory is the ability of podcasts to succeed in voters.
Trump’s Oct. 25 look on Rogan has effectively over 47 million views on YouTube, whereas Harris’ on the raunchy girls’s intercourse and relationship-focused “Name Her Daddy” podcast has failed to interrupt 1 million, at 813,201 views since being uploaded Oct. 6.
Rogan mentioned he had been in negotiations with Harris’ group for her to look on his podcast, however plans have been scrapped when she refused to return document at his studio in Austin, Texas.
The Examiner additionally reported that the marketing campaign spent $15 million on “occasion manufacturing,” with $1 million going to Oprah Winfrey’s Harpo Productions.
Fox Information Digital reached out to the Harris marketing campaign however didn’t obtain a direct reply.
“Cash can’t purchase you like or candidate,” Republican political strategist Brad Todd informed The Examiner of the Harris marketing campaign’s huge spending.
MSNBC ANALYST SAYS TRUMP ‘KNOWS OUR COUNTRY BETTER THAN WE DO’
“Name Her Daddy” podcast host Alex Cooper on NBC’s “Late Night time With Seth Meyers” in July. (NBC / Contributor)
“Promoting is a reasonably vital supply of data for swing voters,” Todd mentioned. “It little question issues, however it’s not sufficient. It doesn’t matter if in case you have the improper message and it’s not delivered in a compelling manner. What her marketing campaign was lacking was any effort to interrupt with the unpopular administration she has been part of.”
