Morning Joe hosts Joe Scarborough and Mika Brzezinski made a controversial determination to fulfill with President-elect Donald Trump following his election victory. It seems to be killing them within the rankings.
Now, to be truthful, MSNBC’s rankings had been on a downward development regardless. Whereas they nonetheless managed to outdraw CNN on election evening, their numbers represent a 29% drop.
However Joe and Mika did themselves no favors by bending the knee to Trump. Conservatives laughed on the hypocrites they’d recognized the pair to be for a while. However leftists had been equally outraged that they held tea with “literal Hitler.”
That one-two mixture is displaying up within the community’s rankings. Not good for a corporation present process a critical overhaul that would result in large layoffs and a whole re-branding.
Morning Joe common viewers is down 20% from Monday to Wednesday, to 618,000 viewers:
+ and down 45% within the 25-to-54 demo, to 49,000 viewers.
— Dylan Byers (@DylanByers) November 21, 2024
MSNBC’s Scores Are Going From Unhealthy To Worse
Uncooked information offered by Nielsen Media Analysis exhibits the continued rankings exodus from Morning Joe on Wednesday, November twentieth—two days after Mika and Joe introduced their Mar-a-Lago assembly with President-elect Trump.
In accordance with the info, MSNBC’s flagship morning present delivered its lowest-rated program since 2021 within the coveted 25-54 12 months age demographic, cratering 41% with that group.
Morning Joe, in keeping with the info, averaged 647,000 viewers and 51,000 in that demo, down 60% versus their third quarter common with them in 2024.
“On daily basis since its hosts mentioned their assembly with Trump, every present is decrease rated than the day prior to this’s as viewers have continued to flee Morning Joe,” an e mail from Fox Information states.
Simply have a look at these numbers.
RELATED: Comcast Restructuring Might Drive MSNBC To Change Identify, Cut back Outlet To A ‘Properly-Funded Startup’
The Bother Has Simply Begun
After Trump’s victory within the 2024 election, Comcast, the dad or mum firm of MSNBC, is present process a big restructuring.
This includes spinning off its cable networks, together with MSNBC, right into a separate firm known as SpinCo. The restructuring has led to appreciable uncertainty on the community, with potential adjustments together with renaming it and lowering it to what high brass are calling a “well-funded startup.”
Layoffs and pay cuts appear inevitable. Joe and Mika even awkwardly addressed that risk.
“I imply, I could possibly be fully incorrect: we might all be fired a 12 months from now,” Scarborough mentioned on his present, “When this occurs, you by no means know what’s going to occur.”
His remark prompted spouse and co-host Mika Brzezinski so as to add, “Or tomorrow.”
Studies have now surfaced that fellow MSNBC star Rachel Maddow had her wage slashed by $5 million.
